Future-Proofing MBA Students with Mentorship in Gen AI & Automation-Driven Marketing
Bridged the curriculum gap by mentoring students in AI-driven marketing, prompt engineering, and MarTech tools—transforming theory into real-world readiness. Bridged the confidence gap between theory and real-world digital execution.
Empowering Future Marketers
One of the leading private universities in India approached 24kDigital with a challenge: how to bring their MBA cohort up to speed with emerging Gen AI tools and marketing automation techniques used in industry.
The mentoring series focused on AI-led content creation, marketing automation workflows, prompt engineering for marketing, and campaign analytics using tools like ChatGPT, Canva AI, and HubSpot. The sessions were practical, interactive, and designed for students with minimal tech background. By the end of the program, students presented mock campaigns with AI-generated assets, CRM automation flows, and performance dashboards—demonstrating both creativity and strategic thinking. Several students reported increased confidence in interviews and secured roles with digital-first companies.
- Renowned University
- Enablement, MarTech
